Zarpazo, a burgeoning beer brand hailing from Madrid, was born straight from the heart of the Spanish capital’s vibrant music scene. The two founders entrusted me with the task of crafting the visual identity for their latest brew, the Summer IPA. They emphasized the importance of reflecting the brand's deep connection to live music and granted me complete creative freedom to develop a visually arresting image
For this project, I drew inspiration from the iconic music videos that shaped my early passion for visual arts. Particularly, those early 2000s clips by Michel Gondry captivated me with their unique aesthetics and ability to play tricks on the eye. His ability to flip reality on its head and craft a visual rhythm that mirrors the musical beat was profoundly influential at a very early stage of me before I was even a designer
Loop Animation
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Styleframes
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Animation Layers
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Credits
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Client - Zarpazo Beer
Art Direction, Design & Animation - Alex Pérez
Music - Let It Bleed by GOAT
