Klar.mx is reshaping digital banking in Mexico, clean, fast, and refreshingly honest. I collaborated with their team to create a series of 3D visuals for social media, designed to reinforce the brand’s bold, confident tone while making financial topics feel more relatable.
A key part of the creative direction was the use of realistic textures, adding materiality and presence to the visuals, while keeping the compositions clean and modern. This tactile approach helped ground abstract concepts in something visually familiar, enhancing both clarity and impact.
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