This logo animation was created for ITV’s The Masked Singer UK, used during ad breaks.
The brief was simple: make the logo hairy. The show is built around mystery and disguise, celebrities hidden inside surreal costumes, so we gave the ITV1 logo the same treatment.
The brief was simple: make the logo hairy. The show is built around mystery and disguise, celebrities hidden inside surreal costumes, so we gave the ITV1 logo the same treatment.
I used hair simulation to give the logo a strange, oversized texture, something playful, unexpected, and hard to ignore.
Animation
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Styleframes
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Process Reel
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Credits
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